This Privacy Policy covers information Simply PURE Water Filtration collects from users and visitors of https://simplypurli.com/and related services. Simply PURE Water Filtration respects your right to privacy and is committed to protecting your privacy including securely handling your personal information. This privacy policy sets out details of the information that we may collect from you and how we may use that information.

By using the Services and agreeing to this Privacy Policy, you are consenting to the collection, use, disclosure and other handling of your information as described below.

If you live in European Economic Area, the Controller of your personal data is Simply PURE Water Filtration with its principal place of business at 1395 Lakeland Ave Suite 5, Bohemia, NY 11716

Information we collect from you

When you visit our website, we may collect or ask you to provide certain information to use in a variety of ways. This information may include: personal information — representing any information that identifies you such as name, organization, job title, email address, or phone number.

Information provided/submitted by you

 Contact details, such as name, address, email address, organization, job title, services request details, or phone number.

Information we get from your use of our services

 Information from third parties

 Automatically collected information

 Cookies and similar technologies (i.e Google Analytics)

 Devices (i.e. IP address)

 Logs

 Location information

 Online analytics providers (i.e. Google Analytics)

 Advertising technology providers

 Do not track disclosure

1. How we use your personal information

Simply PURE Water Filtration may use your Personal Information to:

 Create and manage your account when you register, use our services;

 Verify your identity and accessibility to our service;

 Provide you with technical and customer support;

 Communicate with you and manage your service participation;

 Evaluate and improve the quality of our products, services and websites;

 Provide you with a customized experience when you visit our website;

 Provide our service;

 Enforce our legal rights or comply with legal requirements;

Simply PURE Water Filtration may combine personal information from one service with information, including personal information, from other sister services or from third parties.

We will ask for your consent before using information for a purpose other than those that are set out in this Privacy Policy.

1. What legal basis do we rely on to process your Personal Information?

Consent

When you receive our promotional material or when you link your Simply PURE Water Filtration account to your Social Network account, you consent that your Personal Information will be processed by us and we rely on this consent. You have the right to withdraw consent at any time. We will stop to process data after consent is withdrawn, where consent is the only legal basis for processing.

When you fulfill a contract

Simply PURE Water Filtration will also process your Personal Information when we need to fulfill a contract with you.

Legitimate Interest

Simply PURE Water Filtration also processes your data when it is in our legitimate interests to do this and when these interests are not overridden by your data protection rights.

Our legitimate interests include:

 Ensuring the security and integrity of our Services and in ensuring that our websites and apps operate effectively;

 Providing services to our customers;

 Protecting customers, employees and other individuals and maintaining their safety, health and welfare;

 Promoting, marketing and advertising our products and services;

 Sending promotional communications which are relevant and tailored to individual customers;

 Understanding our customers’ behavior, activities, preferences, and needs;

 Improving existing products and services and developing new products and services;

 Handling customer contacts, queries, complaints or disputes; and

 Fulfilling our duties to our customers, colleagues, shareholders, and other stakeholders.

Processing data

Simply PURE Water Filtration may process your data to comply with our legal and regulatory obligations such as preventing, investigating and detecting crime, fraud or anti-social behavior and prosecuting offenders, including working with law enforcement agencies. Your data may be processed in order to satisfy the applicable law or enforceable governmental request.

1. Your rights

Whenever you use our services, we strive to provide you with access to your personal information that we process. Moreover, you can update it if it is not correct or delete it so it can be removed from our system – unless we are obliged to keep that information for legitimate business or legal purposes.

You have additional rights such as to restrict the processing of your personal data in certain ways, to obtain a copy of your personal information in a commonly used electronic forms, to object to certain processing of your personal information by us, including opting out of any marketing communications that we may send you and to ask for your data to be made portable.

If you wish to exercise any of the above rights, please contact us using the contact details set out below. For the protection of your privacy and security, our Compliance team shall take every reasonable step to ensure that your identity is verified before granting access, or rectification, or deletion.

1. Accessing and deleting your personal information

Please note that Simply PURE Water Filtration reserves the right to remove from our database, Information which includes any content that we consider to be illegal or offensive.

In general, we do not collect account information from clients other than for processing customer transactions and contacting them to coordinate services.

However, if you would like to permanently delete your account, you can send an email to our Data Protection Officer (DPO) (see below) with the subject line “Permanently delete my information and account.” Please do not forget to tell us who you are.

1. Who do we share your personal information with?

We do not share personal information with companies, organizations and individuals outside of Simply PURE Water Filtration and sister organizations (stated above), except for the following services:

 For external processing – We will provide personal information to our sub-processors based on our instructions and in compliance with our Privacy Policy and any other appropriate security measures.

 For legal reasons – We will share personal information with companies, organizations or individuals outside of Simply PURE Water Filtration if we have a good faith belief that access, use, preservation or disclosure of the information is reasonably necessary.

Storage information and transfers

All Personal Information which you supply to us is generally stored and kept on our secure servers.

However, due to the nature of our global business and the technologies required, your personal information may be transferred to our approved third-party service providers, subcontractors and partners outside the EEA, in countries where there may be a lower legal level of data protection. In such situations, we have put in place technical and security measures to prevent the loss or unauthorized access of your personal information including transfer the minimum amount of data necessary, “anonymize” where possible and enter legal contracts to aim to ensure these third parties handle your personal information in accordance with this Privacy Policy and the European levels of data protection. However, whilst we have used our best efforts to ensure the security of your information, please be aware that we cannot guarantee the security of information transmitted over the Internet.

1. Managing your personal information

We retain your information as long as your account is active or as needed to provide your services or we have an ongoing legitimate business need to do so. We also retain and use your information as necessary to comply with our legal obligations, resolve disputes and enforce our agreements. We store your information as long as is necessary for the purpose for which we have collected it. When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize it or, if it is possible (e.g. your personal information is stored for backup archives) then will securely store your personal information and isolate it from any further processing until the deletion/erasure is possible.

1. How we protect your personal information

Simply PURE Water Filtration has taken appropriate technical and organizational measures to protect your data from misuse, unauthorized or unlawful access, alteration, loss, damage or destruction. These measures include:

Physical safeguards with locked doors and file cabinets and controlled access to our facilities and secure destruction.

Technology safeguards like use of anti-virus and protection software, data encryption and monitoring of our systems and data centers so to comply with our Information security policy including periodically review our information collection, storage and processing practices, including physical security measures;

Organizational safeguards like awareness and training on security and privacy to make sure employees understand the importance and measures to protect your data.

1. Third party links and services

The services may contain links to third-party websites, applications and services, including social media services, as well as embedded images or other third-party content and features. Your use of these features may result in the collection, processing or sharing of information about you, depending on the feature. We are not responsible for the content, features, security or practices of any third parties. We do not vet, endorse, or make any representations about third parties or their websites, applications or services. The information you choose to provide to or that is collected by these third parties is not covered by our Privacy Policy.

1. Children and minors

Simply PURE Water Filtration’ site is not directed to, nor we do knowingly collect information from children under the age of eighteen (18).

1. Contact Us

If you have any requests, questions, comments, or concerns regarding our Privacy Policy, please

Write to us:

Simply PURE Water Filtration

1395 Lakeland Ave Suite 5, Bohemia, NY 11716

Physical safeguards with locked doors and file cabinets and controlled access to our facilities and secure destruction.

Technology safeguards like use of anti-virus and protection software, data encryption and monitoring of our systems and data centers so to comply with our Information security policy including periodically review our information collection, storage and processing practices, including physical security measures;

Organizational safeguards like awareness and training on security and privacy to make sure employees understand the importance and measures to protect your data.

1. Changes to this Policy

We may update or amend our Privacy Policy from time to time to comply with the law or to meet our changing business requirements. Please review the changes carefully. We will post any privacy policy changes on this page and, if the changes are significant, we will take appropriate measures to inform you, consistent with the significance of the changes we make. By continuing to access the Website and using the Services, your access and use will be subject to those updates and amendments.